New Road Hotel - London

New Road Hotel - London

$$$$|View on mapLondon, United Kingdom|
8.2
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Rooms and Guests2 Guests, 1 room
New Road Hotel - London
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Overview

New Road Hotel: A Modern Stay with Historic East End Charm

Located in the heart of London’s vibrant East End, New Road Hotel offers a unique blend of historical elegance and modern amenities. This 4-star London hotel, set in a converted factory building, combines exposed brickwork and open spaces with contemporary design, making it one of the best places to stay in London. The hotel prides itself on its signature restaurant by Marco Pierre White, a fitness studio, free WiFi throughout the property, and various social zones, catering to guests seeking a balance of relaxation and entertainment.

Contemporary Comfort in Each Room

New Road Hotel features a variety of rooms designed to fit every guest's needs, including the exclusive Loft + Spa Bath rooms. Equipped with a private spa bath, offering views of the London skyline, these rooms ensure relaxation with additional perks like a private terrace, robes, and slippers. The interior design, highlighted by mid-century statement pieces, offers a nod to the 1960s garment trade that once flourished in this area, balancing trend with tradition.

Dining with a Theatrical Flare at New Road London

The hotel's dining scene is anchored by Mr White's English Chophouse. Here, guests can enjoy brasserie classics, focusing on high-quality meats including four different burgers, a mixed grill, a selection of fine steaks, and an array of sides and starters. The Chophouse menu, under the guidance of acclaimed chef Marco Pierre White, introduces signature French flair, making every meal a memorable affair with its theater kitchen environment.

Flexible Services for the Modern Traveler at The New Road Hotel

Understanding the needs of today’s traveler, the hotel offers flexible work arrangements with hot desking options, shared office equipment, and meeting spaces to support a cost-effective work environment. This arrangement benefits guests who seek a serene workspace or need to prepare for meetings, offering a peaceful library setting as well.

Leisure and Entertainment at Your Doorstep

Entertainment options abound within the hotel, from live music in the social zones to engaging in a game of pool in the games area. For those looking to maintain their fitness routine, the hotel provides a truly unique fitness area that allows for an indoor class experience in an outdoor setting. Additionally, guests can explore local London attractions like Junkyard Golf and All Star Lanes for an all-American bowling experience.

Strategically Located for Easy City Access

Ideally situated less than 5 minutes walk from Whitechapel station, New Road Hotel ensures guests have convenient access to the District, Hammersmith and City, Elizabeth line, and the Overground. this prime location means guests are well-placed to explore London’s most iconic landmarks as well as the colorful history of the East End, making it an ideal choice for visitors looking to immerse themselves in the local culture. New Road Hotel combines modern amenities with historical charm in London's East End, boasting dining by Marco Pierre White, unique accommodation options, and flexible workspaces.

Good to know
Check-in/Check-out
from 15:00-23:59
from 01:00-11:00
Amenities
No parking available.
Wireless internet is available in the entire hotel for free.
Other information
Breakfast
You can start your day with a full breakfast, which costs GBP16.95 per person per day. 
Pets
Pets are not allowed.
Languages
English, German, Spanish, Italian, Dutch, Romanian, Arabic, Bengali, Tagalog / Filipino
Building
Number of floors:4
Number of rooms:80
Price calendar
Check availability and prices for your dates now!

Rooms and availability

Loft
  • Max:
    2 persons
Small Double Room
  • Max:
    2 persons
  • Bed options:
    1 Double bed
  • Shower
  • Heating
Family Suite
  • Max:
    4 persons
  • Shower
  • Heating
Show 3 more room typesLess

Facilities

Main facilities

Wi-Fi
Parking
Baggage storage
24-hour services

24-hour reception

24-hour security

Food/ Drinks

Bar/ Lounge area

Restaurant

Welcome drink

Snack bar

Fitness/ Gym

Fitness club

TV

Flat-screen TV

Elevator

Sports & Fitness

  • Fitness club
  • Pool tables
  • Yoga class
  • Sports trainer

Services

  • Housekeeping
  • Dry cleaning
  • Tours/Ticket assistance
  • Welcome drink
  • Happy hour

Dining

  • Restaurant
  • Snack bar
  • Bar/ Lounge area
  • Special diet menus

Business

  • Business center
  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Children's menu
  • Game room

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Spa & Leisure

  • Leisure/ TV room

Room view

  • City view

Room features

  • Air conditioning
  • Heating
  • Soundproofed rooms
  • Sitting area
  • Terrace
  • Garden furniture
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Free toiletries
  • Sink

Media

  • Flat-screen TV

Room decor

  • Parquet floor
Show all facilitiesHide facilities

Essential information about New Road Hotel

💵 Lowest room price 137 US$
📏 Distance to center 2.9 mi
🗺️ Location rating 8.0
✈️ Distance to airport 5.8 mi
🧳 Nearest airport London City, LCY

Location
street view

Address
The address has been copied.
103-107 New Road, London, United Kingdom
Map view
Explore hotel location on the panorama
street view
103-107 New Road, London, United Kingdom
  • City landmarks
  • Nearby
  • Restaurants
  • Hotels nearby
Whitechapel Bell Foundry
100 yd
Restaurant
Tayyabs
100 yd
Restaurant
Creams Cafe Whitechapel
100 yd
Restaurant
Dessert Island
100 yd
Restaurant
Sahara Grill Whitechapel
100 yd
Restaurant
Sushi N Sashimi Restaurant
100 yd
Restaurant
Baraka Eatery
100 yd
Restaurant
Area 52
100 yd

Reviews of New Road Hotel

8.2 /10
Great
Verified reviews  
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
Location8.0
Facilities6.6
Guest reviewsWrite a Review
  • C
    Cindy
    United States of America
    left 18 reviews
    Wrote a review on Feb 02
    Very good
    Recommends the hotel
    Location8.0
    Rooms6.0
    Service7.0
    Dining5.0
    7.0
    unique

    Unique themed decor

    CoupleDouble Room Spa Bath
  • A
    Ava
    United Kingdom
    left 2 reviews
    Wrote a review on Dec 21
    Nice
    Doesn't recommend the hotel
    Location7.0
    Rooms6.0
    Service6.0
    Dining5.0
    6.0
    comfortable room
    unexpected alarm

    Comfortable room, but the alarm kept going off unexpectedly during our stay.

    CoupleSmall Double Room
  • A
    Alexander
    United States of America
    left 3 reviews
    Wrote a review on Nov 13
    Perfect
    Recommends the hotel
    Location10.0
    Rooms10.0
    Service10.0
    Dining10.0
    10
    rooftop area
    games room

    The rooftop area was fantastic for sipping hot drinks, and I loved the little games room! Plus, the complimentary membership perks for future stays are a nice touch!

    Felt lucky, no complaints whatsoever.

    CoupleSuperior King Room
  • M
    Mary
    United Kingdom
    left 1 review
    Wrote a review on Oct 17
    Very good
    Recommends the hotel
    Location9.0
    Rooms8.0
    Service6.0
    Dining5.0
    7.0
    smoked salmon bagels
    lush bar area
    large waterhead shower
    vending machine drinks
    dodgy hot drinks

    Those smoked salmon bagels had me feeling like a proper Londoner! Plus, the bar area was lush for unwinding after a long day. The large waterhead shower was a real treat too!

    Now, let’s chat about the tea situation. The vending machine-style drinks were a total letdown and not what you'd expect from a Marco Pierre White joint. Even the breakfast hot drinks were a bit dodgy!

    CoupleStandard Double Room
  • J
    James
    United States of America
    left 1 review
    Wrote a review on Oct 13
    Great
    Recommends the hotel
    Location9.0
    Rooms8.0
    Service8.0
    Dining8.0
    8.0
    fresh pizza
    rooftop area
    games room

    Raved about the fresh pizza served here—absolutely top-tier! The rooftop area was a gem for chill vibes. Also, the games room had free drinks, making it a perfect hangout spot. The Small Double Room was cozy as well!

    SingleSmall Double Room
  • W
    William
    United States of America
    left 1 review
    Wrote a review on Oct 03
    Perfect
    Recommends the hotel
    Location8.0
    Rooms9.0
    Service9.0
    Dining7.0
    9.0
    spacious rooms
    games room
    convenient location
    limited dining options

    We had a fantastic time at this stylish spot with our three teenagers. We loved the spacious rooms and the fun games room, which was a huge hit! The location was super convenient, a quick walk to the tube, and we were thrilled to learn that the hotel is teaming up for the Secret Cinema event, offering VIP tickets. Can't wait to return!

    My kids wished there were more kid-friendly dining options.

    Family with childrenStandard Double Room
  • C
    Christopher
    United Kingdom
    left 8 reviews
    Wrote a review on Sept 10
    Great
    Recommends the hotel
    Location8.0
    Rooms8.0
    Service7.0
    Dining9.0
    8.0
    spacious room
    great dinner
    slow check-in

    Spacious room and great dinner, but check-in was a bit slow.

    CoupleStandard Double Room
  • R
    Rob
    United States of America
    left 1 review
    Wrote a review on Aug 22
    Great
    Recommends the hotel
    Location9.0
    Rooms8.0
    Service9.0
    Dining7.0
    8.0
    excellent location
    friendly staff
    underwhelming dinner
    rushed breakfast

    The location is excellent, providing easy access to major transport links. The breakfast experience was remarkable with a mix of buffet options and made-to-order dishes. the staff even accommodated my request for a to-go breakfast. Room decor was modern and clean, enhancing the overall comfort. However, dinner was slightly less impressive than expected despite the lovely setting. I wished for better timing to enjoy breakfast leisurely, but the friendliness of the staff made up for it.

    SingleSmall Double Room
  • E
    Ethan
    United Kingdom
    left 20 reviews
    Wrote a review on Aug 11
    Perfect
    Recommends the hotel
    Location7.0
    Rooms8.0
    Service9.0
    Dining9.0
    9.0
    hip-industrial decor
    great coffee selection
    comfortable room
    poor bathroom layout

    I had a fantastic stay with amazing hip-industrial decor and a really nice bar area. The breakfast selection was diverse, especially the coffee, and my room was super clean and comfortable with a large TV.

    SingleStandard Double Room
  • J
    Joshua
    United Kingdom
    left 8 reviews
    Wrote a review on Aug 08
    Perfect
    Recommends the hotel
    Location9.0
    Rooms10.0
    Service10.0
    Dining8.0
    10
    industrial-chic design
    friendly service

    Stylish, Stylish, Stylish

    The unique industrial-chic design blew me away. every corner tells a story. The private cinema was a delightful surprise, creating a cozy vibe for movie nights. And I can't forget the super friendly staff, especially Mr Rami, who went above and beyond to make us feel at home.

    CoupleStandard Double Room
  • M
    Martin
    United Kingdom
    left 8 reviews
    Wrote a review on Aug 04
    Great
    Recommends the hotel
    Location9.0
    Rooms7.0
    Service9.0
    Dining5.0
    8.0
    helpful staff
    comfortable rooms
    great location
    bland breakfast

    Had an awesome time with friends! We caught a show at the Secret Cinema and enjoyed a fantastic meal at Mr White's English Chophouse. The staff were super helpful, and we all agreed the location is perfect for exploring. The rooms are stylish and very comfortable, making our stay memorable.

    The breakfast quality was disappointing. most items tasted bland. The sausages were rubbery, which took away from an otherwise great experience.

    Group of friendsStandard Double Room
  • R
    Ron
    United States of America
    left 1 review
    Wrote a review on Jul 29
    Perfect
    Recommends the hotel
    Location9.0
    Rooms8.0
    Service9.0
    Dining6.0
    9.0
    top-notch shower
    quirky design
    thoughtful breakfast
    cold food

    We had an amazing weekend stay! The shower was top-notch, and the baked beans during breakfast felt like a thoughtful addition. The quirky design was a pleasant surprise too! Would definitely come back!

    CoupleStandard Double Room
  • G
    George
    United States of America
    left 1 review
    Wrote a review on Jul 19
    Perfect
    Recommends the hotel
    Location7.0
    Rooms8.0
    Service9.0
    Dining8.0
    9.0
    clean room
    comfortable beds
    delicious burgers

    Totally recommend for a short break

    Lovely clean, tidy rooms, comfortable beds and good bathrooms that made my stay enjoyable. the delicious burgers at the restaurant downstairs were a highlight, and I appreciated the convenient location just 0.5 km from Whitechapel station.

    Cannot find any fault.

    CoupleStandard Double Room
  • H
    Hal
    United States of America
    left 12 reviews
    Wrote a review on Jul 17
    Great
    Recommends the hotel
    Location7.0
    Rooms9.0
    Service9.0
    Dining8.0
    8.0
    spacious bathroom
    comfy bed
    billiards room
    rough area

    Comfy big bed, spacious bathroom. The area felt a bit rough at night. Really enjoyed the billiards in the games room. Quick check-in process.

    SingleStandard Double Room
  • R
    Rowan
    United Kingdom
    left 3 reviews
    Wrote a review on Jul 10
    Great
    Recommends the hotel
    Location7.0
    Rooms10.0
    Service8.0
    Dining8.0
    8.0
    industrial-chic decor
    clean room
    lack of hot drinks
    room size

    Industrial-chic design with a cozy atmosphere

    I enjoyed my stay in the Small Double Room. it was clean and sleek, perfect for a couple who doesn’t plan on spending much time in the hotel. The industrial-chic decor created a unique ambiance, and the showers were excellent. having tea and coffee options available in the room would have made the stay even more comfortable.

    CoupleSmall Double Room
Check rooms and rates
Check-in
Select date
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Check-out
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Rooms and Guests2 Guests, 1 room